Mobile phones were initially invented to facilitate communication and were mostly used for that purpose. Moreover, back in those days cell phones were big (like walkie-talkies) and sturdily built.
However, the dawn of the 21st century has completely changed the concept of phones, giving it a whole new dimension. In today’s time, a mobile phone is not just a phone, but way more than that. In short, it’s a mini-laptop with the capability of performing a diversity of functions such as accessing websites, drafting emails, playing 3D games and so on.
Interestingly, with the advancement in smartphones, mobile ready websites have become highly important from a business perspective. Continue reading to find out how.
In this day and age, smartphones are ubiquitous. You will find almost everybody using one. So, if people need information regarding anything, they get it from the internet on their phone. And this brings you to the all important point. Having a mobile ready website makes it extremely convenient for your current and prospective clients to access it. For instance, if a new client looks out for a service related to your business, he/she will come across your mobile website and may end up availing your service.
Generates More Traffic
A mobile website is an excellent way of directing more traffic to different sites such as your social network sites, official site, sites that have discussions over your product/services, etc. In other words, it gives increased exposure to important pages related to your business.
Another terrific advantage of a well optimized mobile website is that it allows your customers to engage in a more convenient way. For example, with the “click to call” option, it’s easier for your clients to connect with you. There is also a commonly used feature in smartphones known as “location aware” that helps improve interaction with your local clients.
The importance of building a strong online presence is undeniable. Regardless of how high or low you rank in your industry, your customers always expect to see you online. Not having one is a surefire way of heading towards failure. Well the same is being said of mobile websites. For information and queries, customers choose the most convenient way, i.e. mobile website. And not providing them with one is a definite way of putting them off.
These are just few of the many reasons of having a mobile ready website. So, investing time and effort in developing one will surely bear fruits and take your brand’s name a notch higher.