All of us called Entrepreneurs and Company owners know that in order to stay competitive in today’s marketplace, you have to position your company to benefit from arising trends. Mobile marketing is here NOW and mobile apps are the marketing tools.
First of all, what is an Mobile App? It is an application that has to be downloaded and installed on a mobile device, as opposed to being accessed within a browser. Users use device-specific portals such as Google’s Play Market or Apple’s App Store in order to discover and download apps for a given device. An app offers an interactive engagement with users and works more like a computer program than does a website.
The mobile app might pull material and information from the Web, in comparable fashion to an internet site, or it may download the content so that it can be accessed without an Internet connection.
Statistics show that mobile customers have their phone or mobile devices within 3 feet of them 23 hours a day? Simply consider the opportunity you have before you to have YOUR business on your clients or potential customers mobile device 23 hours a day for 365 days out of the year. Now that my friends is exactly what I call a marketing opportunity! I don’t see other advertising mediums that have that same power to instantaneously get the attention for your target market.
Exactly what do you think the average response or open rate is today with e-mail advertising? Unless you have a super receptive and active list, you will only see 4% – 9% open rates within the first 24-48 hours of you sending your emails. On the other hand, mobile text messages are seen and opened 97% of the time within the first 4 minutes. Now that is way more impressive then emails!
It has been determined that since mid 2012 even more people are now accessing the web on their mobile gadgets than on PC’s. With that in mind, it can not be emphasized enough the significance of having one’s business or services seen correctly throughout all the various mobile platforms, without which you will lose business.
Exactly what better method for your company to remain in touch with your customers and prospects than with your very own personalized mobile application!