A mobile app allows business owners to provide a singular portal to their employees or customers for new information accessible from a smart phone or tablet running iOS, Android, or Windows Phone OS.
Companies use mobile apps to tell their customers about sales, events, and special promotions.
A mobile app produces a culture of users for a company, a culture that is kept up to date and informed. An app does more than act as an advertising channel. It can build a brand’s image and manage a loyal following.
The US has 91.4 million mobile phone users, and 35% use a Smart Phone running iOS, Android, or Windows. On Dec. 25, 2011 (Christmas Day), the US saw 8.8 million smartphone activations.
With 1.5 million Smart Phone activations every day in the US, mobile apps offer businesses of any size a great way to reach their customers with new information.
For employees, a company can use an app to keep track of their smartphone users in the field, allow them to clock in and clock out, process orders in the field, provide reports, request services, and more.
A recent worldwide survey estimates that 62% of people between the ages of 25 and 34 are likely to own a smartphone with mobile app capability. 54% or people between the ages of 18 and 24 are likely to have a smartphone, as are 53% of people between the ages of 35 and 44. These percentages are only increasing as smartphone use becomes more affordable and more widespread.
A recent study by Inc. magazine has identified the following business models as the most successful during the recession, each one ideal for using an app to communicate with a customer base:
To reach new customers and to make sure they receive your advertising right in their pocket, get an app and make sure your customers download it. A modern business needs a modern advertising strategy.
Webcom Innovations is your solution provider for the ongoing smartphone revolution.
If you have the requirements for a mobile app that you are wanting to have designed and developed, click the button below.