A mobile ready website, as the name implies, is one that has been optimized for mobile devices. With the unprecedented growth of smartphones, website owners and businesses have focused their attention towards developing an effective and appealing mobile website. And why not? With more and more people accessing the internet through smartphones, it seems quite sagacious, doesn’t it?
Intriguingly, Marriott reported bookings valued as high as $1.25 million within the first 100 days of the mobile website onset. This just goes to show how a mobile website can contribute to one’s business.
However, creating an effective mobile website is a task easier said than done. Several factors have to be taken into consideration. Following are traits of a good mobile ready website:
Optimized For a Range of Devices
Compatibility is probably one of the integral facets of a mobile website development plan. Web owners shouldn’t just optimize their website for a few handsets (iPhone 5S, Galaxy S4 for example), but a range of popular ones. This ensures that everyone who visits your website (on any phone) will have a pleasant experience.
Some businesses have a multitude of options available on the main (official) website. But when it comes to mobile websites, it’s better to include fewer, but necessary options, than to include everything, making it into a big and convoluted mess. For instance, if you’re running a restaurant, it would be appropriate to include the “menu” option, instead of the “about us” option.
Many top mobile websites use responsive web design to further facilitate in improving the overall browsing experience of users. It allows users to surf in both orientations (vertical and horizontal) with the site auto adjusting the display resolution.
Clear Call to Action Buttons
Instead of having users scroll all the time, include clear call to action buttons to make it easier for them to go where they want. Secondly, links and buttons should be big enough and must have sufficient gaps between them, so that the users don’t end up clicking the wrong link.
Limited Content and Pictures
It’s not at all conducive to have heavy content on a mobile website and doing so will only diminish the number of users that visit your site, mainly because it’s relatively difficult to browse on a mobile screen, as opposed to a desktop.
Moreover, excessive use of pictures tends to slow the loading speed which ultimately leads to a bad browsing experience. So avoid it!